Fathom Analytics

Fathom Analytics is a privacy-focused website analytics platform used to measure website traffic without cookies or personal data collection. It provides insight into visitor activity while supporting GDPR-compliant analytics.

Analytics reporting and configuration are managed within the Fathom Analytics platform. On ShopWired websites, a tracking script is added to the website theme so visitor activity can be recorded across all pages.

• Measure website traffic

• Page views and referrer information are recorded when visitors browse your ShopWired website

• Track visitor actions

• Events can be recorded based on actions defined within Fathom Analytics

• Data handling and responsibility

• Analytics data is collected and stored within your Fathom Analytics account

1. Create a Fathom Analytics account if you don't already have one
2. Configure your website within the Fathom Analytics platform
3. Obtain the tracking script provided for your site
4. Add the tracking script to your ShopWired website theme
5. Visitor activity begins recording across your ShopWired website