Smartlook

Smartlook is a website analytics platform used to record visitor sessions and generate heatmaps to analyse how visitors interact with website pages. It provides insight into visitor journeys, page engagement, and conversion behaviour.

Analytics configuration, recordings, and reporting are managed within the Smartlook platform. On ShopWired websites, a tracking script is added to the website theme so visitor activity can be recorded across all pages.

• Record visitor sessions

• Visitor activity is captured as session recordings while visitors browse your ShopWired website

• Analyse page interaction and journeys

• Heatmaps and visitor journey data show how users interact with pages and move through the website

• Data handling and responsibility

• Visitor analytics data is collected and stored within your Smartlook account

1. Create a Smartlook account if you don't already have one
2. Configure your website within the Smartlook platform
3. Obtain the tracking script provided for your website
4. Add the tracking script to your ShopWired website theme
5. Visitor activity begins recording across your ShopWired website