Snapchat Catalogue and Ads

Snapchat Business enables you to promote and sell your products through Snapchat Ads and your Public Profile shop by creating a product catalogue.

Your products are managed within your ShopWired account and exported as an XML data feed using the Product Multi-Channel Feed app. Snapchat imports this feed to create and maintain your catalogue, making your products available across Snapchat placements.

• Create a Snapchat product catalogue

• Import your ShopWired products into Snapchat as a structured catalogue for advertising and shopping features

• Use products in Ads and your Public Profile shop

• Display synced products in Snapchat Ads and, where available, within your Snapchat store linked to your Public Profile

• Automate daily product updates

• Configure Snapchat to fetch your XML feed daily so pricing, stock and product details reflect your ShopWired website

• Data handling and responsibility

• Product data is exported from ShopWired via the Product Multi-Channel Feed app and processed and stored within your Snapchat Business account

1. Create a Snapchat Business account with a Public Profile if you don't already have one
2. Access Snapchat and choose to create a new Ecommerce catalogue using a product feed
3. Install and configure the Product Multi-Channel Feed app to generate your XML product feed
4. Add your feed URL to Snapchat, set login details if required and schedule daily imports
5. Snapchat processes your feed and makes your products available for Ads and your Public Profile shop