Pinterest Business

Pinterest Business allows you to showcase and sell your products to Pinterest users by creating a product catalogue and generating shoppable Pins.

Your products are managed within your ShopWired account and exported as an XML data feed using the Product Multi-Channel Feed app. Pinterest imports this feed to create and maintain your product catalogue, which is then displayed to users as shoppable content on the Pinterest platform.

• Claim your website on Pinterest

• Verify your ShopWired domain with Pinterest so your products can be associated with your business and displayed as shoppable Pins

• Sync your ShopWired product catalogue

• Automatically send your product data to Pinterest using an XML feed, enabling Pinterest to create and update your catalogue

• Control feed updates and availability

• Pinterest fetches your product feed at scheduled intervals to keep pricing, stock and product details up to date

• Data handling and responsibility

• Product data is exported from ShopWired via the Product Multi-Channel Feed app and processed and stored within your Pinterest Business account

1. Create a Pinterest Business account if you don't already have one
2. Claim and verify your ShopWired website within your Pinterest Business account using a meta tag
3. Install and configure the Product Multi-Channel Feed app to generate your XML product feed
4. Add your product feed as a data source in Pinterest and validate the feed
5. Pinterest processes your feed and creates a product catalogue with shoppable Pins based on your ShopWired products