Matomo

Matomo is a web analytics platform used to track website visitor activity and provide reports on website usage, behaviour, and conversions.

All analytics configuration, reports, and tracking settings are created and managed within the Matomo platform. A JavaScript tracking script generated by Matomo is added to your ShopWired theme to record visitor activity across your website.

• Track website visitor activity and behaviour

• Visitor page views, events, and interactions are recorded as visitors browse your website

• Analyse traffic sources and conversions

• Reports include referrer data, traffic sources, goals, and conversion tracking

• Data handling and analytics reporting

• Visitor tracking data is processed and stored within the Matomo platform

1. Create a Matomo account if you don't already have one
2. Add your website in Matomo and generate a tracking script
3. Obtain the JavaScript tracking script provided by Matomo
4. Add the tracking script to your ShopWired theme
5. Visitor activity is tracked across your website