MarketMuse

MarketMuse is a content intelligence platform designed to support content planning, optimisation, and performance analysis. It helps businesses evaluate existing content, identify topic opportunities, and improve search visibility through data-driven insights.

MarketMuse analyses the publicly available content on your ShopWired website using your store URL. Content planning, topic modelling, keyword research, and performance reporting are managed within your MarketMuse account, while your optimised content is published and displayed directly on your ShopWired website.

• Understand and improve your content quality

• Visitors benefit from more comprehensive, relevant, and authoritative content across your website

• Plan content using topic modelling and keyword research

• Your website content is structured around strategically selected topics and search terms

• Optimise pages with data-driven recommendations

• Improved on-page content helps enhance visibility and relevance in search engines

• Monitor content performance

• Track how your published content performs and identify opportunities for further improvement

• Data handling and responsibility

• MarketMuse reads and analyses publicly accessible website content via your store URL, with all analysis and reporting managed within your MarketMuse account

1. Create a MarketMuse account if you don't already have one
2. Provide your ShopWired store URL during the MarketMuse account setup process
3. Ensure your website is publicly accessible while MarketMuse performs its initial analysis
4. Allow MarketMuse to analyse your website content automatically
5. Review insights and optimisation recommendations within MarketMuse and apply improvements to your ShopWired content