VWO

VWO is a website optimisation and experimentation platform used to test, analyse, and improve how visitors interact with a website. It supports testing, behavioural analysis, and conversion reporting to help evaluate changes to website content and layout.

Testing configuration, analytics, and reporting are managed within the VWO platform. On ShopWired websites, a JavaScript snippet is added to the website theme so experiments and analytics can run across all pages.

• Run website experiments

• A/B tests and multivariate tests can be displayed to visitors as they browse your ShopWired website

• Analyse visitor behaviour

• Behavioural data, funnels, and conversion activity can be reviewed within the VWO dashboard

• Data handling and responsibility

• Experiment and analytics data is collected and stored within your VWO account

1. Create a VWO account if you don't already have one
2. Configure your website and testing settings within VWO
3. Obtain the JavaScript snippet provided for your website
4. Add the JavaScript snippet to your ShopWired website theme
5. Experiments and analytics begin running across your ShopWired website