Umami

Umami is a privacy-focused website analytics platform designed to provide clear insights into website traffic and visitor behaviour. It offers simple reporting tools that help businesses understand how visitors interact with their website while prioritising privacy.

Analytics data and visitor activity are collected within your Umami dashboard, where you can review traffic trends, referral sources, and event tracking reports. Your ShopWired website sends visitor activity data to Umami through a lightweight tracking script added to your website theme.

• Monitor website traffic and visitor activity

• Page views and visitor interactions on your ShopWired website can be tracked and viewed within the Umami analytics dashboard

• Analyse traffic sources and engagement

• Data from your website is used to generate reports on referrals, visitor activity, and tracked events

• Data handling and responsibility

• Visitor analytics data collected from your ShopWired website is processed and stored within your Umami account

1. Create a Umami account if you don't already have one
2. Add your website to your Umami account
3. Copy the JavaScript tracking script provided by Umami
4. Add the tracking script to your ShopWired theme
5. Visitor activity from your ShopWired website begins appearing in your Umami analytics reports