Marpipe

Marpipe is a platform for creating, testing and optimising dynamic product ads across paid social channels. It enables brands to generate multiple creative variations and analyse performance to improve advertising results.

Your product data is managed in ShopWired and supplied to Marpipe using the Product multi-channel feed. Advertising creatives, testing configurations and performance analytics are managed within Marpipe, while your live product information continues to be maintained in your ShopWired account.

• Launch dynamic product ad campaigns using your catalogue

• Visitors see product-based adverts across paid social platforms featuring your ShopWired catalogue data

• Test and optimise creative variations at scale

• Multiple ad variations are generated and analysed to improve campaign performance

• Product data handled via a secure feed

• Product information is exported from ShopWired via an XML feed in Google Shopping format and processed within your Marpipe account

1. Create a Marpipe account if you don't already have one
2. Configure your catalogue settings within Marpipe
3. Install the Product multi-channel feed app in your ShopWired account
4. Obtain your unique XML product feed URL and enter it into Marpipe
5. Import your product data into Marpipe and begin creating dynamic advertising campaigns