Google Tag Manager

Google Tag Manager is a tag management platform used to deploy and control analytics tags, tracking pixels, and third-party scripts from a single dashboard.

Tag containers, tracking rules, and version history are managed within the Google Tag Manager platform. Tags are loaded on your ShopWired website by adding the required Google Tag Manager installation code blocks to your website theme.

• Manage tracking tags from one location

• Analytics scripts and tracking pixels load on your website based on rules defined in Google Tag Manager

• Control tag updates without repeated theme changes

• Changes to tags are applied without further edits to your ShopWired theme

• Manage tags in Google Tag Manager

• Tag configuration, version control, and testing tools are handled in your Google Tag Manager account

1. Create a Google Tag Manager account if you don't already have one
2. Create a container for your website in Google Tag Manager
3. Obtain the installation code blocks from your Google Tag Manager account
4. Add the code blocks to your ShopWired website theme
5. Tags are loaded and managed on your ShopWired website