Facebook Conversions API
Facebook Conversions API
ShopWired integration
A ShopWired-built integration connecting ShopWired and the third party platform.
Pricing
This ShopWired app is free to use.
Consult the third party platform for support on its functionality.
App type
ShopWired integration.
Support type
Support for this app's functionality is provided by ShopWired.
For support using the third party platform, contact their support team directly.
Any questions?
Contact ShopWired support for more information about this app.
Connect your ShopWired account to Facebook's conversions API
Use the Facebook conversions API app to send order conversion data directly from your ShopWired account to Facebook, bypassing browser tracking limitations and ensuring more accurate ad performance tracking.
- Server-side tracking: Send conversion data directly to Facebook’s conversions API, improving accuracy even when cookies or browser tracking are restricted
- Enhanced event matching: Improve how Facebook associates website events with user accounts, increasing ad targeting effectiveness
- Real-time order tracking: Orders are instantly sent to Facebook’s API as soon as they are completed
- Works alongside the Facebook Pixel: Use in combination with the Facebook Pixel for comprehensive conversion tracking
Getting started with the integration
To install and configure the Facebook conversions API app, follow these steps:
- Select Install this app
- Connect your ShopWired account with Facebook and authorise ShopWired to send event data
- Use the Manage Pixels section to choose which Facebook pixels or data sources should receive event data
- For each pixel, enter the required conversion API token from your Facebook Events Manager account
- Set the pixel status to On to begin sending event data